Designed overall look and feel of the WECU Lux Signature Card, including campaign direction, photography assistance and direction, video direction, and all print and digital assets for the campaign launch.
Designed and brought to life 12 innovative credit and debit card concepts, crafting an entire suite that reflects natural elements; providing an updated and modern look to a credit unions card portfolio.
Visual direction for a new product launch; a rewards checking account for a local credit union.
Creative direction for WECU's cross-sell email schedule revamp, with new segmentation based on member journey and product adoption data.
Expanded a credit unions brand to include new secondary colors that are compliant with web accessibility standards.
Developed an illustration style for a credit union, seamlessly integrated it into the brand guidelines, and applied it across a diverse range of marketing materials.
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