Designed and brought to life 12 innovative credit and debit card concepts, crafting an entire suite that reflects natural elements; providing an updated and modern look to a credit unions card portfolio.
Visual direction for a new product launch; a rewards checking account for a local credit union.
Creative direction for WECU's cross-sell email schedule revamp, with new segmentation based on member journey and product adoption data.
Visual direction for a first-time Balance Transfer campaign with animated illustrations that exceeded our project goals and led to over 379 unique new accounts for the credit union.
Expanded a credit unions brand to include new secondary colors that are compliant with web accessibility standards.
Developed an illustration style for a credit union, seamlessly integrated it into the brand guidelines, and applied it across a diverse range of marketing materials.
